Think Deck is a client project aiming to make decks of cards that encourages people to think deeply about certain aspects of their life. Hence the brand name Think Deck. I was responsible for the brand language, the design of the cards, and product packaging.
Since the focal point is the stories in the deck a simple visual was necessary. It was important to pick a visual language that was transitional and would carry over different decks. I used Montserrat as the title type face its extended form is bold but clean, perfect for the simple style we were going for. Yorkten Slab is used for the body text to bring character to the stories but still with clean letter forms that are readable.
Simple shapes on their own but together the possibilities of different compositions are endless. Perfect for an expanding product line.
After establishing the brand language I made iterations of the front of the cards. I was bouncing between the idea of introducing the brain to symbolize the word think but ended up deciding it was too literal and better to use shapes only. The client ended up going with the last option.
