Loop.tv is a streaming service for businesses that provides short-form content and tools to construct and post advertisements on their tv. The company had recently rebranded and I was responsible for helping them build their new design system creating templates for social media posts and presentations as well as different design accents that could reused to apply to any new graphics they would want to generate under the creative direction of Niko Thiel and Luke White.
With the recent rebrand, Loop Media Inc. had a refreshed logo and a gradient they had introduced. They sought to apply this gradient in as many places as possible along with the new logo. Besides these two components, however, there weren’t any established visual accents. So, I started by looking at the logo and extracting shapes from it. I then went a step further by adding some gradients to the accents.
Illustration Style
As a streaming service, Loop deals with a variety of visual style so instead of creating an illustration library that would compete with multiple visual styles, I used a system of visual accents extrapolated from their logo and brand colors.
Social Media Template
Along with building a visual system, I also made some add templates for their clients to use to make their own adds, as well as a new logo for one of their channels.
Loop Trailers
This channel plays a compilation of trailers and titled something else previously. After renaming the channel to Loop Trailers, I was tasked to make a new logo for the new name. After the logo was finalized I handed off to our in-house motion designer Chris Marano.
