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Think Deck

Think Deck is a client project aiming to make decks of cards that encourages people to think deeply about certain aspects of their life. Hence the brand name Think Deck. I was responsible for the brand language, the design of the cards, and product packaging.

Visual Language

Since the focal point is the stories in the deck a simple visual was necessary. It was important to pick a visual language that was transitional and would carry over different decks. I used Montserrat as the title type face its extended form is bold but clean, perfect for the simple style we were going for. Yorkten Slab is used for the body text to bring character to the stories but still with clean letter forms that are readable.
Typography
Logo

Illustration Style

Simple shapes on their own but together the possibilities of different compositions are endless. Perfect for an expanding product line.
Dec. 2022 – Mar. 2023
Branding
Household Brand
Concept Development
Kory Gruksha
Suzie Falk

While some logos are classics that should never be touched, some miss the mark on effectively representing the entity at hand. This logo was a redesign for an agency client that was in desperate need of a logo redesign for one of their internal departments. This was a very lengthy process and what I show case here is only a snapshot of how many iterations I made to reach the final logo.

Front Side Iterations

After establishing the brand language I made iterations of the front of the cards. I was bouncing between the idea of introducing the brain to symbolize the word think but ended up deciding it was too literal and better to use shapes only. The client ended up going with the last option.

The original logo shown below didn't properly reflect the department, lacked scalability leading to legibility issues. The client started with key words of focus, research, target that they wanted their new logo to embody. After a couple rounds of iterations and getting really close to a final logo, they started gravitating towards ideas that embodied shopping, focus, and omni-channel. So I had to go back to drawing board for this logo a couple of times before we reached the final logo we have today.

Here are a few concepts that I had drafted before reaching the final stage.

Ⓒ Tanya Shrivastava 2025