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Designing Within an Established Brand

{ Stories Bureau is a B2B design agency that helps companies tell better stories through design. As Junior Graphic Designer for a year, I produced internal agency content including social media posts, blog headers, and animated visuals, working within a visual language that had already been carefully built. }

Time Stamp

August 2022-August 2023

Role

Junior Graphic Designer

Tools
Adobe Illustrator icon

The Brief

{ Unlike most projects in my portfolio, the visual system at Stories Bureau was already in place when I joined. The agency had committed to a confident color palette of indigo, golden yellow, and red-orange, a friendly illustration style softened by textured gradients, and a typographic pairing of Kanit and Fira Sans. My job was not to define the brand. It was to use it well. }

Visual System

Before producing anything, I spent time understanding the choices the agency had already made and why. The illustrations were simple but purposeful, the gradients added warmth without overpowering content, and the typography kept things modern and readable. Internalizing these decisions made everything I produced feel like it belonged.

Typefaces

Fira Sans typeface specimenKanit typeface specimen

Logo

Stories Bureau logo stacked

Illustration Style

Video illustrationPodcast illustrationMiscellaneous illustrationPresentation illustration

Social Media Posts

Stories Bureau wanted to grow its social presence with bite-sized content covering design topics and introducing members of the agency. I designed the introduction post series for several team members, building out multi-slide formats that combined illustration, type, and personality while staying consistent across each employee feature. The avatars used in the introduction posts were designed by Dana Chan.

Blog Headers

The agency runs a blog focused on the role of design in B2B spaces. I produced headers and animated GIFs for individual blog posts, translating each article's topic into a visual that captured its message at a glance. Working at this scale taught me how much weight a single image carries when it is the first thing readers see.

10 Ways to Repurpose Content from Your Podcast header5 Ways to Use Video for More Persuasive Presentations header
Podcast wave animationKory talking animationSocial media animation

Reflections

This was my first agency role, and it taught me something I have carried into every project since: working within an existing system is its own kind of craft. There is no logo to design, no palette to choose, no typeface to debate. The challenge is to produce work that feels native to a brand built by someone else, week after week, without ever drifting. Stories Bureau gave me the discipline to listen to a visual language closely, respect the choices behind it, and contribute to it without trying to make every project my own.